Is in the process of raising $1 billion, and the company's valuation will reach $6 billion after the investment. Relevant data indicators are more explicit, and it is easy to executive email list characterize the actual size and business of the company, and lower the ceiling of valuation. 2. Information flow advertising, tortuous exploration For a long time, maintaining the quality of community content and achieving commercialization executive email list are two issues that are difficult to balance: Zhihu has little space on the road to monetization, and has not found.
A suitable commercialization model with high monetization potential. At present, is gradually dissatisfied due to the high loading rate of information flow executive email list advertisements; is more restrained in the realization of community content, and does not load too many product links and advertisements in the notes. The biggest action in community monetization is to release the "Brand Partner Platform Upgrade Instructions" to open the marketing platform to the brand side, the content partner agency (MCN) and the executive email list blogger (KOL). Cooperate with the brand side, and the platform provides. Data connection support for both parties, which can effectively observe the conversion effect.
There are three reasons for this move: Based on improving user experience, users have more autonomy to choose by strictly distinguishing between business or notes executive email list and ordinary notes; It lies in cultivating and operating their own KOLs. In the future, whether it is live broadcast or direct commission or other monetization methods, the platform will have a greater right to speak; Increase user stickiness. In the future, with the increase in the number of users of the overlap with users of Station B will become higher and higher.and only the executive email list platform's own unique head KOL can make users loyal. In general, the information flow advertisements in the content community of are more cautious.