ToC operation transformation ToB operation, it is inevitable to encounter a lot of unacceptable phenomena, what changes and losses should be paid attention to in the operation process?
Recently, a classmate X who is doing C-side operation came to me and said that since the transition to B-side operation, he has encountered Buy email list various "acclimatization" and felt that most of the previous C-side operation methodologies have failed in the B-side operation. There is a sense of restraint. In fact, situations like this are often encountered in the industry, especially in the personal career growth path that wants to take a "T-shaped" structure.
So, what exactly causes these problems? What other way to deal with it?
Let's talk a little bit here. Let’s first look at the differences between C-side and B-side services.
1. User portrait changes
The C-end is oriented to individuals, satisfying oneself, and seeking inward; the B-end is oriented to the organization, complete with points, lines and surfaces, and more connected. You can use N types of grass-growing strategies in 30 seconds of content marketing to impress C-end customers to buy the travel package "Zhangjiajie Three-Day Tour", but it is difficult for you to use 30 seconds to impress B-end customers to buy a travel SaaS system, because The decision chain at the B-end is naturally longer than the C-end.
If the service of "Zhangjiajie three-day tour" is not good, C-end users can give up or not repurchase, but if the travel SaaS system is not good, the cost of the enterprise has actually been paid. , not only system rental fees, but also hidden costs such as implementation training and learning.