In addition to our expenses for developing this product, there are also a lot of time costs and sunk costs, etc. What about these? can be accurately assessed. Therefore, the author's cost analysis here does not only refer to the method of completing pricing executive list through cost-plus. The point is that we should pay attention to cost when pricing, cost is the bottom line, but it doesn't help us get pricing directly. Combining the above five aspects, we can executive list basically delineate the product positioning and price range. Some people may ask, with so many factors, which one should we focus on?
The author himself does not have much experience in pricing, but it is clear that at different stages, the proportion of these five points to the scope of decision-making must be different, and it needs to be determined according to the specific situation executive list of the company's products. Second, the micro-set price figures After determining the product positioning and the approximate price range, we need to give an accurate number to conduct the transaction; the executive list price range has helped us filter out the vague customer group, at this time, we need specific price figures to promote the transaction .
Regarding the microscopic determination of accurate price figures, we introduce two methods: one is based on trying to figure out the other party's executive list psychology, and the other is based on real experimental tests. 2.1 Consumer psychology executive list Consumer psychology is an important branch of psychology, which studies the psychological phenomena and behavioral laws of consumers in consumption activities. The learning executive list content of consumer psychology includes the process of consumers' psychological activities, the personality and psychological characteristics of consumers,